Ruth Snell

Recent Posts

The 4 Key Complexity Challenges Facing CFOs (And What To Do About Them)

Written by Ruth Snell on Jul 23, 2015

Often seen as the prudent stewards of the business world, the Finance department has played a pivotal role in guiding companies through turbulent waters over the last few years.

CFOs have empowered companies to adopt the cost discipline necessary for survival, and advised business leaders on how to allocate scarce resources. But as many markets now improve and the focus of organisations switches to dramatic investment in business growth, expansion and new product development, how can CFOs make sense of the 4 main complexity challenges they are presented with?

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Exclusive Q&A With Ben Jones CFO of Natures Way Foods

Written by Ruth Snell on Apr 16, 2015

I recently had the opportunity to interview Ben Jones, CFO of Natures Way about the impressive growth of Natures Way Foods.

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The 4 Must-Have Skills Boards Of SMEs Are Requesting From Finance Directors

Written by Ruth Snell on Feb 11, 2015

Becoming the FD of a small to medium sized, fast growing organisation is an exciting time. It’s an addictive mix of fast paced change, imbedding new processes and escaping the shackles and layers of authority that are often prevalent in large corporates.

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Dangerous Times – Coming Out of Recession

Written by Ruth Snell on Dec 03, 2014

Philip Tilston is an experienced Finance Director with a proven track record in driving profit & cash improvements and delivering effective change programs for PE backed SME manufacturing businesses.  He recently shared with us his view on the dangers that businesses face when emerging from a recession, why so many can go bust and what proactive steps can be taken to avoid liquidity problems.

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A Marathon Challenge for Senior Finance Professionals

Written by Ruth Snell on Jun 18, 2014

One of the most enjoyable elements of my job is meeting a vast array of fascinating people, all with unique professional experiences, skills and characters to match.  Take long-distance runner Colin Meads, for example, a seasoned technical accounting professional who approaches his physical training regime with the same precision and determination as he does his work.  Colin’s hands-on experience spans many industry sectors, and I was interested to receive his insights into major challenges facing CFOs today.  Our discussion was prompted by a piece I had read in Forbes which cited current key issues for senior finance practitioners as internal controls, skills shortages and the big data boom.  This is what he told me:

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