It all sounds so simple really. To stay ahead of the competition and be successful, Technology board rooms up and down the country know that they need to differentiate, successfully commercialise and build effective, user-friendly products.
So, how does product play a part and what are the four kinds of Product Leader you should consider for your business?
Historically, Commercial Leaders were tasked with defining key products and functionality and then filtering down these plans to the tech teams to implement. Having someone to look at strategy and someone else to put this into practice is all very straight forward in theory…but they were missing a trick.Continue reading