With a Technology and Digital Practice at EO Executives, we always find it interesting to learn about the career journeys many of our contacts have been on and the challenges they have faced along the way.
Linking to more recent current affairs and industry trends, one of the most relevant conversations we have been having is around what Brexit will mean for UK businesses wanting to launch into new territories. As it stands, most larger organsiations benefit from remaining within the European Union because it is easier to trade around the world. However, despite Brexit the UK is always going to be a large player in key trader relationships. The British press has also been focusing heavily on the 'special relationship' the UK has with the United States, and what this means for business relations between the two countries in the future.
So, will more businesses be planning a move to the US?
Working with Technology leaders makes this 'special relationship' even more interesting, especially as London and Silicon Valley, San Francisco are two of the biggest technology hubs.
To get to grips on how this could play out, we recently met with Global Technology CEO, Richard Betts to uncover his story around how he successfully launched his business into the United States. Focusing on how to best prepare for new markets and ensure your product can survive in the US technology space.
With a strong reputation within the B2B Technology sector for transforming businesses into profitable enterprises, and a background in sales & marketing with industry-leading brands such as Ericsson, Nortel and Mitel, Richard seemed like the perfect person to talk to a around this subject.