2018: The Year of the Vegan?
According to The Vegan Society, there are three and a half times as many vegans as there were in 2006 making this the fastest growing lifestyle movement in the UK. What does this mean to the health food industry? What will we see more of in our supermarket aisles and high streets in 2018?
The increase of people identifying as ‘Vegan’ (more accurately, those choosing a plant based diet – no meat, fish, eggs or dairy) is no longer just for those concerned with animal welfare. With the annual red meat and dairy sales falling, these trends are being driven by consumers better understanding how a meat heavy diet affects health. Raising concerns around the use of hormones and antibiotics in producing meat/dairy, the treatment of animals in factory farms and how food choices have a very real effect on our planet. These shifting associations mean most growth in Vegan products actually have more to do with ‘flexitarians’ (people choosing to leave meat off their plates more frequently) than vegans.
So, what are the trends to look out for?