Your LinkedIn profile should be on point even if you aren’t looking for a new position.
When was the last time you updated your LinkedIn profile? At EO Executives, we believe there is a huge missed opportunity around using LinkedIn as a platform for engagement. Too many business leaders are neglecting their opportunity to engage, attract and entice top talent.
Yes,LinkedIn is a platform for individuals to promote their personal brand, create an online CV and get in-front of potential employers, but it is also important for brand promotion.
LinkedIn is essentially a networking platform for business professionals, but it is also extremely busy and competitive. Brands and their business leaders should be using LinkedIn to make new connections, demonstrate their market offering and attract new employees.
As Executive Headhunters, we see it time and time again when talking to a candidate about a new role. The first thing they ask is “who is the company and who will I be working for?”. And the first thing they do is go onto LinkedIn to understand more. Potential candidates want to see impressive profiles of the brands and leaders they could be working for. And guess what? If your profile is not up to scratch, they will not be interested.
First impressions are key
