Why Digital Marketing Cannot Stand-Alone

Written by EO Executives on Jul 12, 2018

Why digital Marketing Cannot Stand-Alone

Effects of digitalisation and disruption are present in all business areas and functions.

Marketing is changing: information is available everywhere at any time. Social networks have become increasingly influential. Is traditional Marketing dead?

An interview with Interim Marketing Manager Bettina Scherer-Franz by Andreas Weis, Managing Partner at EO Executives.

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4 Essential Marketing Tips For Any Small Business

Written by EO Executives on Oct 11, 2017

As Head of Marketing at EO Executives, I have had the privilege of learning some pretty cool marketing tricks and tips over the years. From how to create an engaging inbound marketing strategy, to learning (from scratch and with a helping hand) how to become a PPC account manager. And it's safe to say there are some things I have learned which will always remain vital in marketing.

Are you a small business trying to get your brand noticed? Are you are familiar with the pain that comes with trying to drive engagement in a competitive market? How can you compete with the big brands that have army's of marketing ninjas working on £1 million campaigns? 

Regardless of size, if you want to get your brand out there, you need to play the game.

You may not have a high end marketing budget but there are a few fundamental areas you can focus on. 

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Is Your Marketing Working for You? What Does a Good ROI Look Like?

Written by EO Executives on Mar 22, 2017

As an Associate Director of global executive search firm EO Executives, I also head up the Finance recruitment practice. Through regularly meeting with leading SME FDs, CFOs, MDs and CEOs in my network, I am frequently asked about how Finance teams should be managing marketing (specifically search) spend within their organisations.

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