Let’s talk about Gamification…
Gamification is the application of the typical elements of game playing (e.g. point scoring, competition with others, rules of play) to other areas of activity, typically used as an online marketing technique to encourage engagement with a product or service.
Over recent years, gamification has been used in marketing as a tool for organisations to increase customer engagement. However, in more recent years it has made its way into the employee journey process and has become an integral aspect of employee engagement.
So, how can gamification be used in the work place and why is it important?
With many organisations looking to retain their most valuable employees, we are now seeing the continual development of enterprise gamification which is used to support businesses in driving positive business outcomes. Ultimately, the primary aim of enterprise gamification is to align both business and employee objectives to ensure employees are motivated in achieving their individual and team goals.
How does it work?
When designed and constructed to a high standard, gamification can be an extremely powerful tool for engaging your employees, changing behaviours and developing skill sets to solve critical business challenges. This is done by adopting the features that are used in ‘real’ games and applying them to daily business objectives. Basically, gamification can turn all types of ‘tasks’ into games, including but not limited to: employee training, education, personal development and employee performance.
More fun than learning through a text book, right?
Like an employee engagement journey, enterprise gamification is all about creating a way for engaging employees in a different way; that makes learning fun, enjoyable and interactive. It is powerful because it leverages motivations and desires that exist in all of us for community, feedback, achievement and reward. Meaning organisations can create immersive learning experiences using gamification for varied training needs, such as induction and on-boarding, professional skills enhancement, compliance, soft skills enhancement, and behavioural change programs.
Why use gamification?
On the go learning
Most gamification platforms can be accessed anywhere at any time giving users full control of their own learning and development. This is great for continuous learning and ensuring that as an employer your teams are continuously progressing in their roles and receiving the resources they need to achieve their goals. What’s great is that employees can engage in their training on any preferred device (Desktop, Laptop, Tablet and Smartphone) and through a learning style that suits them. This is important because as an employer you need to ensure your employees are engaged and happy in their role.
Gamification also reduces the time and cost it usually requires to deliver standard training because it can be done from anywhere. Nonetheless, when classroom training is essential, gamification is also great for getting employees prepped beforehand; ensuring they have some primary knowledge and can be more engaged.
An Online Community
Gamification platforms are fantastic for creating an online community and building a hub for employees to engage in learning as a team. Organisations can provide a more enjoyable learning experience, bringing “fun” to the games. After all, it has been proven that employees will still learn if the level of engagement is high. A good gamification strategy, with high levels of engagement will lead to an increase in recall and retention and provide a better learning experience, with a higher return.
Real Life Application
Gamification can provide an effective, informal learning environment, helping learners practice real life situations and challenges in a safe environment. This leads to a more engaged learning experience that facilitates better knowledge retention.
As an employer, this is also a good platform for regularly engaging with your employees as you can provide instant feedback, ensuring your employees understand what they need to know and how they could improve. This too facilitates better learner engagement and thereby better recall and retention.
Say your organisation has over 1000+ employees, all of which have different leaning styles and different objectives but all require the same mentoring. How do you scale this and ensure everyone’s individual needs are met? This is when gamification comes in to play, as it allows businesses to create unique pathways for each learner, ensuring training meets individual needs.
After recently speaking with Allan Cottell, Managing Director, Games for Businesses, it is clear to see why gamification is making its way into businesses all over the world.
“For me Gamification is a powerful tool for engaging the workforce, but at its most powerful alongside other forms of learning; such as classroom based, demonstration and doing. For me Gamification speaks for itself and one of the best parts about my work is seeing the reaction of employees and managers when they incorporate new technologies into their internal L&D.”
So, not only is enterprise gamification being used for e learning but we are also seeing this transfer into on-boarding and recruitment aswell.
"Have you ever wanted to give potential new colleagues the opportunity to know what it's really like to work for your organisation before they start? Why not create a virtual experience where potential candidates can access their place of work, meet and get to know their future colleagues, undertake tasks specific to the job they are applying for and all in the comfort of their own home. With our support retention increases and becomes easier to predict."
Things to consider
Yes, gamification is a hot topic but it should not be used as a gimmick. If you are simply taking a game and trying to apply it to an online platform, then you’re doing it wrong! Instead, you need to find a way to use gaming elements for creating better learning experiences that are not possible with traditional mediums.
If you are keen to discuss gamification in more detail and how it may be used within your current organisation, or are looking for individuals such as Allan, who can support you with this journey, please get in touch at: email@example.com